Total Annihilation

October 13th, 2020 Comments off

Usually, I don’t write about marketing, brands or advertising, however there’s a first for everything and this warrants an exception in my mind because this must surely be the World’s most destructive re-branding ever! A total and complete brand annihilation of the like I have never ever witnessed before. It is just (wrong)… unfathomable to me.

ÅF AB or Aktiebolaget Ångpanneföreningen, founded in 1895 was a Swedish international consulting and engineering firm that served clients globally across the energy and industrial sectors and provided local engineering services in its core markets.

Pöyry PLC (Finnish: Pöyry Oyj), founded in 1958 was an international consulting and engineering firm that served clients globally across the energy and industrial sectors and provided local engineering services in its core markets.

In 2019 ÅF and Pöyry Oyj merged into AFRY (ÅF Pöyry AB)… 1895 is a long time ago and you would suspect that a global company that is 124 years old has quite some brand recognition? The comparative sizes of the two?

ÅF (Aktiebolaget Ångpanneföreningen) – Number of employees: 12100
PÖYRY PCL (Pöyry Oyj) – Number of employees: 4900
AFRY (ÅF Pöyry AB) – Number of employees: 17000

In short: ÅF (1895-2019) and PÖYRY (1958-2019) became AFRY (2019 and beyond…) ?!! Or Do Fries Go With That Shake!? *

My immediate association is a rather more successful example of corporate branding/identity:

Telefonaktiebolaget L M Ericsson (lit. Telephone Stock Company L.M. Ericsson), commonly known as Ericsson, founded in 1876 is a Swedish multinational networking and telecommunications company headquartered in Stockholm.

I just saying one last time: A F R Y.

How on Earth did this come about?

Ref.: ÅF (Aktiebolaget Ångpanneföreningen).
Ref.: Pöyry PCL.
Ref.: AFRY.
Ref.: Ericsson.
Ref.: AFRY Architecture & Design.

* After all the focus on this site is on the musical aspects of things in life.

Categories: Society, Texts, Uncategorized Tags: ,

€ 100,000

October 12th, 2020 Comments off

I’ve decided to part from this piece de resistance in my extensive flyer collection. It is now for sale. Asking price is: € 100,000. Minimum asking price. Only serious bids/buyers please!

  • Item: Rare vintage autographed (printed) flyer
  • Size: h x w, 73 x 84 mm
  • Price: €100,000
Categories: History, Music Tags:

Danvikstull

October 12th, 2020 Comments off

Gång-
och cykelbana
avstängd
Hänvisning
för
omledning
finns 170m
bakåt

Pedestrian
and bicycle path
closed
Reference
for
diversion
is 170m back

Categories: Architecture, Visual Tags:

Rock Hard

October 12th, 2020 Comments off

There used to be a very large concrete building at this site. When it was demolished a very large rock was unveiled. It had been hidden inside the structure and facade the whole time. I’m curious to know if it will be incorporated into the new buildings or demolished.

Tegelviksgatan

Categories: Archaeology, Architecture Tags:

Just Don’t

October 12th, 2020 Comments off

Lämna ej mat!!! = Don’t leave food!!!

Categories: Society Tags:

D’où Je Viens XXXIII

October 12th, 2020 Comments off

This is were I live.

Categories: Archaeology, Architecture Tags:

Recladding

October 11th, 2020 Comments off

A reclad house, it is one out of two located near my living quarters. The chosen materials and finishes made me wonder how it originally looked. The replacement of: facades, doorways, balconies, railings and windows for “non-maintenance” ones are almost always aesthetic catastrophes.

Categories: Archaeology, Architecture Tags:

Welding Arc

October 11th, 2020 Comments off

I can see the light!

Categories: Technology, Visual Tags:

Future View

October 11th, 2020 Comments off

This (new) south side address should make for a rather splendid view.

Categories: Architecture Tags:

It’s Just Wrong! II

October 11th, 2020 Comments off

No comment.

Categories: Architecture, Society Tags: